Table of Contents
What's included?
Different types
Good business in 2024?
Health & Fitness App
UI redesign for a health and fitness app, focused on creating a more engaging and intuitive onboarding experience. The redesign brings together a clear user flow, personalized goal-setting, and a fresh visual direction to make the first steps feel simple and approachable.
Company
Sylo
Timeline
2026
Type
Onboarding Redesign
Goal
Refreshing the onboarding to strengthen brand consistency, align with current UI trends, reduce drop-off, and increase personalization throughout the user journey.
UNDERSTANDING THE USERS
Users want to feel understood from the very first screen. For a health and fitness app, onboarding isn't just about collecting information, it's about understanding goals, habits, and motivations without making the process feel like a questionnaire.
Before redesigning the experience, I looked at the existing flow, user journey, and drop-off points to understand where the experience felt repetitive or disconnected. This helped shape a more personalized onboarding flow that feels lighter, more relevant, and easier to complete.
paywall proposals
Balancing visual storytelling with clear plan comparison and a strong CTA. The goal was to reduce decision friction and improve paywall-to-trial conversion while keeping the value proposition visible.
Key metrics: Trial conversion, paywall drop-off, CTA rate, and annual vs. monthly selection.
restructrıng home flow
other examples